Home FinanceBusiness After a yearlong review, Europe approves Google’s FitBit acquisition.

After a yearlong review, Europe approves Google’s FitBit acquisition.

by admin

Google received a kernel of good news on Thursday when European Union authorities approved its acquisition of the fitness-tracking company Fitbit after a lengthy review to determine whether the $2.1 billion takeover violated antitrust laws.

European regulators had been under pressure to block the deal, first announced last year, but allowed it to move forward after Google agreed not use the health and fitness data collected from Fitbit’s wearable devices and services to target ads at internet users. Google also agreed to continue providing its free Android software to competing makers of fitness and health devices.

The announcement comes as Google faces two antitrust lawsuits in the United States. On Wednesday, 10 state attorneys general accused the Silicon Valley giant of abusing its power in digital advertising. In October, the Justice Department accused the company of using illegal tactics to maintain dominance for its search engine.

The European Commission, the E.U.’s executive body, has brought three antitrust cases against Google in recent years. The company is appealing the fines.

Source link

Related Articles

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More