Quality Street is celebrating its 85th birthday with brand new sweet: The Crème Caramel Crisp. The sweet is the first of its kind and features a white and milk chocolate coating, crème caramel flavour and crispy biscuit pieces.
The Crème Caramel Crisp is the first Quality Street sweet to feature white chocolate and will be available in participating John Lewis stores.
It comes as Quality Street also announced its pick and mix stations will be returning to John Lewis this year.
At the stations, shoppers can create their own selection from their favourites of the 12 sweets in this year’s pick and mix assortment, as well as a personalised collector’s tin.
Customers will also have the option of refilling previous John Lewis Quality Street tins if they prefer.
Quality Street brand manager, Cat Mews, said: “We know how much people missed our pick and mix stations at John Lewis last year, so we are delighted to announce that they are back for 2021.
“It is a landmark year for Quality Street as the brand turns 85, and we are celebrating our return to John Lewis with an exclusive new sweet and a beautifully designed collector’s tin that shoppers can personalise with a name of their choice.”
John Lewis Christmas Buyer, Lisa Cherry, said: “We cannot wait to welcome customers to 17 stores to create their personalised Quality Street tins, for some, this is now the start of their festive calendars.
“Launching the first ever Quality Street sweet featuring white chocolate is so exciting and we can’t wait to hear what our customers think of this new and exclusive flavour. It’s just one of the ways we are hoping to make more magical moments for our customers this Christmas.”
The pick and mix station at John Lewis’s flagship Oxford Street store will open on September 21, with other participating stores following from the end of the month.
The full list of stores taking part is as follows: Oxford Street, Trafford Centre Manchester, Peter Jones London, Cribbs Causeway Bristol, Brent Cross, Cheadle, Nottingham, High Wycombe, Bluewater, Leicester, Milton Keynes, Liverpool, Cambridge, Newcastle, Stratford, Edinburgh and Cardiff.
The Quality Street John Lewis tin prices are as follows:
Pick and mix without personalisation – £12
Pick and mix with personalised tin lid – £15
Refills (former John Lewis exclusive tins only) – £10
Pre-filled exclusive John Lewis tin without personalisation – £10